Writing a narrative about your business is the first step in formulating those random thoughts into a story that you can tell prospective investors and employees.
The Daily MBA style is also informal and comes across more like a mentor or friend than a stodgy professor.
Understanding your market space is vital to a successful business.
The best way to think about this is to describe your ideal customer.
Ideal customers may not exist but they are a great way to focus your products and services to customers that come close.
People tend to have a difficult time starting a business plan or even a pitch because the ideas rattling around in their gray matter are just not cohesive.
Throw in the desire to get the business off the ground or fund it and most people just give up.Customers are an important part of your marketing effort.You need to reach them in order for them to purchase your goods and services.Customer Pain Solved: The Daily MBA provides a comprehensive resource that answers the questions entrepreneurs and managers have while also giving them a step by step way to succeed.Too often, new entrepreneurs and managers don’t have good mentors or resources to answer their pressing questions.These purchases are usually driven by solving a problem or curing the customer’s pain.These pain points are what drive your customers to seek out your products or services.Customers: The people who read The Daily MBA are either in business or want to start a business.They have a natural drive to create products and services and tend to seek out advice. We gravitate to stories because they are easy to understand and if told well, stick with us.A narrative is a powerful tool to tell your business story, without all of the complexity of a business plan.