An Investment Analysis Case Study Nike Solution

An Investment Analysis Case Study Nike Solution-74
Today, the estimated market value of Nike is about .7 billion.

Today, the estimated market value of Nike is about .7 billion.In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star.The shoes featured gas-filled plastic membranes that could be inserted into the sole for comfort during running.

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He used to take help from university runners to test his creations and collect their feedback.Nike also customised the product to suit individual needs by inserting bags of different size depending on the height and pressure exerted by users.This made it easy for a person involved in a particular sport to choose his/her shoes.Riding on the success of this campaign, Nike, a year later, launched an even more empowering series of ads with the tag line "Just do it".The series had three ads featuring young sportsman Bo Jackson who campaigned on the benefits of a new cross-training pair of Nike shoes.Shoes Technology: In due course, even the hi-tech Air Max technology was found to be inadequate to entice customers.And it was time for something that would differentiate Nike in the long run.The marketing campaign for this product was supported by a memorable TV ad in which the Beatles' Revolution was the soundtrack.It was for the first time that a Beatles song was being used in a TV ad.In 1973, they called their brand Nike after the Greek goddess of victory.A design student Carolyn Davidson created the famous 'swoosh' logo for .


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