In the history of graphic design, the movement ushered in new modernism.
During the late 1800s, many European artists, graphic designers, and architects rebelled against formal, classical approaches to design.
in Selz 22), quite true of the work of many of the practitioners of the genre.
In most pieces, the effect is more subtle, but always evident.
As it moved through Europe, the art nouveau movement went through several phases and took on a variety of names: in France it was called Style Moderne and Style Nouille (Noodle Style); it was called Jugendstil (Youth Style) in Germany; Sezessionsstil (Secession Style) in Austria; in Italy it was Stile Liberty; in Spain it was Arte Noven or Modernismo, and in Scotland it was the Glasgow Style.
Nouveau art and architecture flourished in major European cities between 18.In the 1960s and early 1970s, art nouveau was revived in the poster art (sometimes erotic) of Englishman Aubrey Beardsley (1872-1898) and the French Henri de Toulouse-Lautrec (1864-1901).Dormitory rooms across the United States were known to be decorated with art nouveau posters hung next to Jimi Hendrix.There are several basic identifying characteristics that classify a work as Art Nouveau, the primary one being the use of line. The lines in an Art Nouveau piece are always fluid and undulating, some critics have even described them as “whiplash”(Fern qtd. Louis, Missouri, by Louis Sullivan and Dankmar Adler and the Marquette Building in Chicago, Illinois, by William Holabird and Martin Roche with Coydon T.Purdy stand out as fine historical examples of art nouveau details in the new skyscraper architecture of the day.For example, in 1904, the town of Alesund, Norway was nearly burned to the ground, with over 800 homes destroyed.Alesund is now characterized as the "Art nouveau town" as it was rebuilt during the time period of this movement.In the United States, art nouveau ideas were expressed in the work of Louis Comfort Tiffany, Louis Sullivan, and Frank Lloyd Wright.Louis Sullivan promoted the use of exterior decoration to give "style" to the new skyscraper form.