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Forming a strategic vision should provide long-term direction, delineate the organizational activities to be pursued and the capabilities the organization plans to develop, and infuse the organization with a sense of purposeful action.
Here are two examples of visions or BHAGs that were very lofty at the time they were established: A competitive advantage is simply the answer to: “What is your organization best at?
” Your competitive advantage is what your organization does or potentially could do better than similar organizations.
Mission statement – this part of your strategy development is your core purpose, the underlying “why” you are climbing the mountain, why you are in business.
A mission statement is a declaration of your organization’s purpose and spotlights the business you are presently in and the customer/constituent needs you are presently endeavoring to meet.
Knowing why you’re doing what you’re doing (your mission), where you’re trying to go (your vision), and how you’re going to go about it (your values) are the glue that holds an organization together.
Business Plan Vision Statement Examples Essay Questions For
You may modify your mission, vision, or values over time, but the intent stays unchanged and you will have complete clarity when making critical business decisions that impact your future.
With your planning team established and your schedule set, you’re ready to move into establishing, or reviewing (if you already have these statements), your mission, vision and values.
To efficiently move through this phase, don’t confuse mission and vision.
It delineates the future focus and where the organization is going.
Visions are also referred to as Big, Hairy, Audacious Goals or BHAGs.