Business Planning Apps

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Every app category has hundreds of nearly identical apps, with the vast majority free for use. Here’s what Chad Mureta, a millionaire app entrepreneur and the man behind multiple hits on the app store has to say: At the core, it’s about how consumers are using this technology to connect with the world.Here are a few: One of the cheapest and most effective market research tactics is PPC ads on Google and Facebook.Allocate a budget of 0, play around with the creative and the audience, send the traffic to a landing page, and evaluate the response.This point is related to the why of your app, but succinctly tells users why your app is better than the others.Your USP will inform how you approach your market, how you deliver the messaging, and how you deliver customer support.Another “why” could be addressing the deficiencies of the apps you currently use. You need to validate whether there is a market for your app, and also guesstimate the size of the market.There are multiple ways to validate whether people will use your app.Check out our whitepaper on viral growth strategies for apps where we talk about: Once you have a handle on your app marketing strategy you will need to lay out a financial plan.Because your app is still not launched, you won’t have access to financial numbers which apps with users already have.Depending on your user preferences, you can use a wide range of channels for disseminating your marketing messages.Some of these channels include: These channels will give you varying ROI and you will have to keep testing against multiple metrics like CPM and CPI until you find the channel which delivers the best results.


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