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The idea of combination comes up prominently in research into the psychology of creativity, such as Mihaly Csikszentmihalyi’s discussion of creative flow and Douglas Hofstadter’s concept of strange loops.
It’s difficult to explain things exactly as we experience them and the person on the other side won’t take it all in with perfect fidelity.
Information, on the other hand, is a storable, fungible entity.
It is through forming intent that we establish the constraints under which creativity thrives. There are some things that machines will never do: they will never strike out at a little league game, fall in love, have their heart broken or raise a family.
It is out of human experience that our wants and desires arise. Searching The Domain: All great artists—or for that matter, anybody who is good at anything—are students of their craft.
Devoid of toil and labor, it requires negligible specific intent.
, outstanding creative work is tightly linked to prolific output.Darwin’s theory remained incomplete for half a century, because he was not able to specify a mechanism by which traits were inherited.Ironically, his contemporary, Gregor Mendel, had discovered the principles of genetics shortly after Darwin published his famous work, but they remained completely unaware of each other for their entire lifetimes.So I expected a certain amount of pushback, but instead many people seemed to think that I was arguing that technology was diminishing the need for creativity in marketing. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.Clearly, technology has transformed human experience. We are no longer separated by time and space, but are largely working off of the same massive database. The sum total of human knowledge is merely a few clicks away.While many like to think of creativity as a mysterious process, researchers generally agree that there are clear principles at work, such as a lucid formulation of the problem, knowledge and practice in a particular field, crossing domains and persistence.I previously summarized these principles in formulating a creative process in a post about creative intelligence: 1. The more work we produce, the more great work we produce. The problem is that it’s often hard to separate the good from the bad.