Your cover letter is the proof that you know how to market and sell yourself.
And if you can’t do that, chances are, a company won’t want to take a risk on whether you can market or sell their product. Find out how you can land a role in digital marketing. Robert Walters Salary Survey: Request a free copy, download the US version, or download the new app for Apple or Android devices.
But for some reason, cover letters can be some of the most confounding things we ever have to write.
They are our potential entrée into a company, and they must be perfect in order to be effective.
Instead of a template-style cover letter, use industry-specific language that references points from the job description and company website.
Do your research and find out who the hiring manager is, and address the cover letter to them.
As well as showing your passion for the role, you also want to get across that you already eat, sleep and breathe the company’s brand. You want to demonstrate that you played an active role in the successes you are discussing.
Research the business and find some specific points that you like about it, and include these in your cover letter. Showing that the company is already a part of your life is a great place to start. It’s the difference between “I was on the team that…” and “I oversaw key aspects of a project with a team that …” Using action-heavy verbs shows you’re someone who gets things done.
Most of us have written tens, if not hundreds, of cover letters in our time.
We should be pretty good at knocking them out by now.