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Main objective of ecotourism is to minimize negative impact on the land and its communities in time of travelling.
This industry is considered as a fast growing industry as the yearly growth rate is 5%.
The marketing plan helps to identify target markets, ecotourism demands (e.g., desired activities and locations), and customer needs (e.g., family-friendliness, cost, accessibility), among others.
Check out these marketing and promotion guidelines from the Global Sustainable Tourism Council (GSTC).
Identify ecotourism market in terms of size, structure, growth prospects, trends and sales potential.
Crafting a business plan is must in starting a ecotourism business.