With an explanation of the elements in the concept of Research Onion (Saunders, Lewis, & Thomhil, 2007) the researcher will describe the steps adopted to do this research.In short we can say that a research methodology is the description, explanation and justification of various methods of conducting research (Sharavanavel, 2006). UNDERSTANDING RESEARCH PROCESS The concept of research onion (Saunders, Lewis, & Thomhil, 2007) will be used to understand the research process used by the researcher.This research is mainly used to investigate social and psychological factors (Saunders, Lewis, & Thomhil, 2007).
RESEARCH APPROACHES The second last layer of the research onion of Saunders (Saunders, Lewis, & Thomhil, 2007) is research approaches.
Figure:3.2 Source: Created by the author (2010) There are two types of approaches the Deductive and Inductive (Jonker & Pennink, 2009).
Experimental research is mainly used for the research in physical sciences.
It is used to identify the cause effect relationships and verifying inferences.
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Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.(Myers, 2009) Usually qualitative studies are used for explanatory purposes (Kothari, 2008).This research study is a qualitative research with an inductive approach.Research methodology refers to the various sequential steps adopted by a researcher in studying the problem with certain objectives in mind.It is an explanation of the method of systematic and critical investigation into an identified subject of study.The main layers in the research onion are research philosophy, research approaches, strategy, choices, time horizon, and techniques and methods of data collection.An explanation of some these elements of research onion will provide the researcher with required knowledge to conduct this study (Saunders, Lewis, & Thomhil, 2007).Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.There are various philosophies are explained in Saunder’s research onion. This philosophy further says that knowledge that are not based on positivism is invalid and blurred (Miller Strang & Miller, 2010). From the point of view of a direct realist the world is static and having no change.The most significant among them are Positivism, Realism, interpretative, Objectivism, Subjectivism, Pragmatism, Functionalist, Interpretative, Radical humanist, Humanist and structuralist (Saunders, Lewis, & Thomhil, 2007). Realism is a philosophy that holds scientific approach to development and knowledge . Critical realism holds change as constant (Buchanam & Bryman,2009). This philosophy is more interested in results or truth rather than the principles associated with it.