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An executive summary is an important part of business plan.It summarizes the key points and gives an overview of the whole business idea.We also use this information to show you ads for similar films you may like in the future.
The main theme of executive summary is to summarize main points of the document for the reader.
Include the main points of the business plan in a voice consistent with that of the language in the body of the plan.
Try to create anticipation for the body of the business plan that will follow.
Your objective should be to explain the product, service, or idea, the core business model, and the value creation process to the reader.
Like the body of your plan, the executive summary will necessarily change and evolve as the business plan evolves.
As you know you may use the business plan as either a planning tool or as a manner to obtain a loan or equity financing.However, there is more to writing the executive summary than simply being able to synthesize large amounts of material into a couple of short paragraphs.You are attempting to translate the larger body of the business plan into a concise summary that adequately demonstrates the venture’s value proposals.You will likely modify the executive summary slightly depending on its intended purpose.Opinions vary as to the appropriate length of the executive summary.An effective executive summary maintains the same voice as the body of the business plan.For example, if you use an exuberant and excited tone in describing your product, your executive summary should mirror this voice.While this may be an effective techniques for including the components of the business plan, it misses a fundamental purpose of the executive summary – creating a voice for the business.The business plan has to capture the essence of the business and project the same level of exuberance, confidence, and ambition as the entrepreneur.Tips on Drafting the Executive Summary Wait until the rest of your business plan is substantially complete before beginning work on the executive summary.You can’t adequately summarize the parts of the plan until you’ve thought through and have begun to develop the different sections.