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If you’re looking for funding, especially through venture capital, this example won’t be a complete or formal look at a business plan, but it will give you a great place to start and ideas about which sections to expand.Download the business plan example Although even the best-crafted plan may not survive its first contact with reality, the act of planning is still invaluable for your business.
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We’ve filled out a sample business plan as a companion to our template, featuring a fictional ecommerce business.Get the template It’s tempting to dive right into execution when you’re excited about a new business or side project, but taking the time to write a business plan and get your thoughts on paper allows you to do a number of beneficial things: A business plan can be as informal or formal as your situation calls for, but even if you’re a fan of the back-of-the-napkin approach to planning, there are some key benefits to starting your plan from an existing outline or template.This template is designed to ensure you’re thinking through all of the important facets of starting a new business or growing an existing one.Our fictional business creates custom greeting cards with your pet’s paw prints on them, and the founder of the business is writing a plan to help understand the market, as well as the logistics and costs involved, to give themselves the best chance of success before they launch.The sample is set up to help you get a sense of each section and understand how they apply to the planning and evaluation stages of a business plan.Get started now by logging in or registering for a new account.This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness.It’s intended to help future small business owners consider the full scope of running a business, and identify functional areas they may not have considered or where they may need to level up their skills as they grow.That said, it may not include the specific details or structure preferred by a potential investor or lender.You’re already investing time and energy in planning your small business—there’s no need to reinvent the wheel when it comes to formatting your plan.Instead, to help build a complete and effective plan, lean on time-tested structures created by entrepreneurs who have come before you.