Next, on the marketing plan checklist, we have the competitor research section.
This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche–and ideally, surpass them.
An executive summary introduces readers to your company goals, marketing triumphs, future plans, and other important contextual facts.
The executive summary tells readers about the company’s growth, and how they are about to overtake one of their competitors.
Setting baselines will allow you to more accurately track your progress.
You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy.
Research their strengths and weaknesses in all parts of their company, and you will find some great opportunities.
Bookmark has a great guide to different marketing strategies for small businesses, if you need some more information there.
This will save you a lot of frustration down the line by standardizing how you track results across your team.
Like the other sections of your marketing plan, you can choose how in-depth you want to go.