Mass Media Research Paper

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It is found that using social media either does not effect students’ academic performance at all or if it does, the effects are very slight.

The researchers say that different institutions have established facilities to take greater benefits from social media but there is still lack of proper integration of these media into educational setup to gain maximum benefits.

Junco in his research done in 2012 found that time spent on Facebook and frequency of visiting Facebook are negatively related to students’ performance.

Similarly, they also found that time spent on social media and time spent on homework are negatively related.

Effects of social media in education has been discussed and debated by educational researchers and social media researchers since the start of these platforms.

Students have been more and more involved in using social media with the passage of time.He observes that some specific uses of social media improve academic performance of students while other ways lower their performance.Majority of students from Malaysian Higher Education Institutes say that they use social networks for informal learning and that it helps them to connect to their friends and classmates to get help in their studies.While there are others who are against the use of social media by students as they are of the view that social media wastes the time of students and thus effects their academic performance.The purpose of this research is to investigate about how social media affects the students’ academic performance.Most of the researchers have created more questions than finding answers.Despite opposing opinions, majority of research has found social media as useful towards educational infrastructure and students’ social grooming. Investigating faculty decisions to adopt web 2.0 technologies: Theory and empirical tests.They also conclude that the extent of deep involvement (also called cognitive absorption) determines about how much time students spend on Facebook and how many times do they visit Facebook.Thus, this level of deep involvement with Facebook can affect students’ performance.A survey of 490 students by Negussie & Ketema (2014) finds that there is no negative impact of social media usage on students’ performance.Gupta (2013) studied the effects of social media on the performance of students in distance education.

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