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The starting point in an employer branding strategy is development of the ‘employer branding value proposition’ (EVP).The EVP should be embodied in the employer brand and should be central in both the internal and external communication because it is the “ (Backhaus & Tikoo, 2004, 502).
To own your narrative we measure your career website usability and social media footprint, analyze and share benchmarking data, and report on best practices going forward.
Video is one of the most shareable and engaging formats to tell your employer brand story online.
Every touchpoint is an opportunity to live your employer brand.
Recruitment is the first time candidates interact with your story.
Equally important to these considerations must be the perception of the brand which create value and can translate into profits for the company (Keller, 1998).
Academic research on the topic of employer branding is limited (Backhaus & Tikoo, 2004; Madsen & Lauring, 2008).
We set KPIs and regularly test with your key stakeholders. Having an employer brand strategy that provides true ROI requires setting effective KPIs that can be tracked over time.
Blu Ivy Group’s holistic employer brand scorecard analysis measures your Employer Brand Awareness, Experience, Preference, and Loyalty. With a social strategy that ladders up to your employer brand, we create strategies, training and content that empower you to lead the social conversation and share your message.
Getting your leaders on board will help your company share a consistent message.
Leaders that are aligned on the employer brand and its ultimate value to a top performing culture ensure a much more rapid shift to a best in class employer brand.