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If it’s just a hobby to you, you won’t get very far.If you view your studio as a business, then you need to treat it as such. He’s a brilliant guy who wrote the book on marketing.Creating a website doesn’t have to be a difficult thing.
In response to his question, I’ve come up with 10 ways to promote your home studio.
Before you go out and start booking clients and spreading the word about you and your studio, it’s a good idea to create a website.
Meet the musicians, get your face in front of them, and see what happens.
Perhaps that singer-songwriter you just heard is wanting to record his first demo. If you’re wanting to generate interest in your studio, you need to think of it as a business.
Someone asked me the other day how to go about promoting his home studio.
He said he knew what gear to get and how to use it all, but wanted to know how to get his name out there and spread the word. After all, who cares if you have a nice home studio if you don’t have any musicians to record!Your potential clients need to have a place where they can check you out and find out what you’re all about. While Myspace and Facebook can be good for marketing and networking, I’d suggest still creating a dedicated website to showcase who you are and what you offer.It will allow you to post information about the gear you own, audio clips of some of your work, rates, contact info, etc.They can use them for podcasts and promotional material in the future.Perhaps they can even sell them at the end of the seminar.(Check out 2Create ) I use Blue Host to host this blog, and I use Word Press to create the blog itself.Word Press is great, and you can even use it to create a regular website with pages.Start following all the local artist and engineers you know, and slowly grow your network. You want to make it as easy as possible for people to find out about you, so get out there and make an online presence for yourself. They are interacting with musicians day in and day out.They may know of bands and artists looking to record a demo.Use search engine optimization techniques and keywords, such as “recording studio in Fort Wayne,” to attract traffic from local musicians searching for a studio.It may not generate a lot of interest at first, but it could pay off over time.