Prashanti's has been in business now for three years and has grown in popularity.What was once a business targeting solely the Indian community has grown into a business that has nationwide appeal.
This focus has enabled us to view the voids in the market, and add product to our line that will fill it.
Target Market Segment Strategy We are initially focusing on the Indian community.
Prashanti's strong management team of Krish and Prashanti Naidoo will ensure sustainable growth for Prashanti's.
Prashanti is the President and has 12 years of food industry experience which has provided Prashanti with incredible insight and industry knowledge that reinforced the idea to start a business from scratch.
Starting with a few outlets for our products, we now have over 5 large grocery.
Company Ownership Prashanti's is a Closed Corporation owned in total by its co-founders, Krish and Prashanti Naidoo.It can also help to convince customers, suppliers and potential employees to support you.Executive Summary Prashanti's is a manufacturer of authentic Indian foods including atjar and spices.Products Prashanti's sells its authentic Indian atjar and spices to an ever-growing clientele.Originally geared toward the local Indian community, the market has expanded to include a much larger geographical area, in addition to a very broad consumer response.A business plan is a written document that describes your business.It covers objectives, strategies, sales, marketing and financial forecasts.Add products and services to meet market demand, again at 55% margin or above.Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of the products.Originally introduced in one temperature, hot, the market demand has asked for milder temperatures and Prashanti's has responded with both a medium and mild version.To compliment their product line, Prashanti's offers dried spices.