Notice how this paragraph uses the same information as the previous one but breaks it into seven sentences.
Writers can often overuse the same word, like an author’s name, or a subject, like pronouns to refer to an author, when beginning sentences.
This lack of subject variety can be distracting to a reader.
In 2010, the year they launch the OWN project, company profit growth decreased from the previous year. According to Author (Year), however, this decrease is exemplar of a trend across similar company profit growth worldwide; it also supports future predictions for the industry.
One of the trickiest patterns to spot is that of repetitive sentence type.