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The study was a case study of the Co - operative Bank of Kenya Limited and the objectives of the study were to determine the strategic management practices of the Bank and to evaluate the impact of strategic changes to the performance of the Bank.Data was collected by interviewing three general managers drawn from finance and administration, institutional banking and retail banking divisions.
It may be necessary to read the case several times to get all of the details and fully grasp the issues facing the group, company, or industry.
As you are reading, do your best to identify key issues, key players, and the most pertinent facts.
The changes in business environment brought about by globalization and liberalization has increased competition in the banking sector reducing market shares of most banks.
Customers have become increasingly aware and demanding and the successful survival by any single bank depends on producing, packaging and delivering products and services which offer superior value than competitors' products.
When writing a business case study analysis, you must first have a good understanding of the case study.
Before you begin the steps below, read the business case carefully, taking notes all the while.After you are comfortable with the information, use the following step-by-step instructions (geared toward a single-company analysis) to write your report.To write about an industry, just adapt the steps listed here to discuss the segment as a whole.The study found that strategic planning practices existed at the Bank.The Bank has a mission and vision and analysis of external and internal environment is done with the help of marketing research department.Make a list of problems that have occurred and note the effects they have had on the company.You should also list areas where the company has excelled. You're essentially conducting a partial SWOT analysis to get a better understanding of the company's strengths and weaknesses.This is where the second part of the SWOT analysis (the O and the T) comes into play.Special items to note include competition within the industry, bargaining powers, and the threat of substitute products.However, it was revealed that the strategic planning practices did not have significant impact on share capital and return on asset.It was recommended that managers acquaint themselves with basic research skills to enable them understand the quality of external and internal environmental analysis.