Note that many of the SWOT questions are also talking points for other headings - use them as you find most helpful, and make up your own to suit the issue being analysed.
It is important to clearly identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one thing, be it a company, a product, a proposition, an idea, a method, or option, etc.
A SWOT analysis is commonly presented and developed into a 2x2 matrix, which is shown and explained within the SWOT analysis matrix section.
Modern SWOT analysis in business and marketing situations is normally structured so that a 2x2 matrix grid can be produced, according to two pairs of dimensions.
" Strengths/Threats Easy to defend and counter Only basic awareness, planning, and implementation required to meet these challenges.
Investment in these issues is generally safe and necessary.Here is the explanation in more detail: Swot Matrix (2x2 matrix: internal/external categories)Here is a typical extension of the basic SWOT analysis grid into a useful 'action-based' 2x2 SWOT matrix.The SWOT analysis in this format acts as a quick decision-making tool, quite aside from the more detailed data that would typically be fed into business planning process for each of the SWOT factors.A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion, and decision-making.The four dimensions are a useful extension of a basic two heading list of pro's and con's (free pro's and con's template here).Here the 2x2 matrix model automatically suggests actions for issues arising from the SWOT analysis, according to four different categories: Strengths/Opportunities Obvious natural priorities Likely to produce greatest ROI (Return On Investment) Likely to be quickest and easiest to implement.Probably justifying immediate action-planning or feasibility study.A SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables proactive thinking, rather than relying on habitual or instinctive reactions.The SWOT analysis template is normally presented as a grid, comprising four sections, one for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats.See also PEST analysis, which measures a business's market and potential according to external factors; Political, Economic, Social and Technological.It is often helpful to complete a PEST analysis prior to a SWOT analysis.