Thesis Vertical Market

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This article specifically looks at early stage investing.

As you go later stage in venture investing and towards the realms of private equity and public equity investing, historical data grows in importance as the basis for analysis.

They first invented, then defined, then branded and led a new market.

The disruption is still playing out and Big Tech is now defined primarily by how well they are making the transition to Cloud (think how investors rate companies like Microsoft, Adobe, Oracle, SAP and IBM by how advanced their Cloud transition is).

Investments are made either in the combination of promising markets vs.

known business models (Point Nine Capital) or known market vs.Thesis-driven Company Analysis A lot of former strategy consultants and equity analysts are joining the ranks of private equity and venture capital every year, bringing with them a strictly regimented methodology of hypothesis-led analysis.While researching a business, initial theses about the market, team, KPIs and/or business model will be rejected or validated — informed by the data produced from fundamental analysis or supplied by the venture to the investor.All of these – sales, marketing, customer service and business analytics – had three things in common: Salesforce needed a market where Sales would be key. The target clients are consumers but very rich consumers. Yet if you target a family with m to invest at an average AUM of 1%, you deal size is 0k pa. Salesforce agrees and is saying with this move that the first part of the world that it will eat is Financial Services.Assume you keep them for 10 years, which is pretty conservative and that is a

known business models (Point Nine Capital) or known market vs.

Thesis-driven Company Analysis A lot of former strategy consultants and equity analysts are joining the ranks of private equity and venture capital every year, bringing with them a strictly regimented methodology of hypothesis-led analysis.

While researching a business, initial theses about the market, team, KPIs and/or business model will be rejected or validated — informed by the data produced from fundamental analysis or supplied by the venture to the investor.

All of these – sales, marketing, customer service and business analytics – had three things in common: Salesforce needed a market where Sales would be key. The target clients are consumers but very rich consumers. Yet if you target a family with $10m to invest at an average AUM of 1%, you deal size is $100k pa. Salesforce agrees and is saying with this move that the first part of the world that it will eat is Financial Services.

Assume you keep them for 10 years, which is pretty conservative and that is a $1m Life Time Value (LTV). That is the market thesis on which Daily Fintech was founded, so we clearly agree.

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known business models (Point Nine Capital) or known market vs.Thesis-driven Company Analysis A lot of former strategy consultants and equity analysts are joining the ranks of private equity and venture capital every year, bringing with them a strictly regimented methodology of hypothesis-led analysis.While researching a business, initial theses about the market, team, KPIs and/or business model will be rejected or validated — informed by the data produced from fundamental analysis or supplied by the venture to the investor.All of these – sales, marketing, customer service and business analytics – had three things in common: Salesforce needed a market where Sales would be key. The target clients are consumers but very rich consumers. Yet if you target a family with $10m to invest at an average AUM of 1%, you deal size is $100k pa. Salesforce agrees and is saying with this move that the first part of the world that it will eat is Financial Services.Assume you keep them for 10 years, which is pretty conservative and that is a $1m Life Time Value (LTV). That is the market thesis on which Daily Fintech was founded, so we clearly agree.An alternative approach I have seen in other funds is what I would call “competence-based” investing.Implicitly, most investors do this: There is only a limited number of markets or business models any given VC understands based on own experience.The investor will formulate a narrative of a target industry’s development and map out the individual elements that will be needed to spur that narrative.”The process normally starts with intense learning about the sector, from own experience, industry experts, science, and potentially drawing parallels from similar fields.This method can then be applied to different “dimensions” of a thesis.Thesis-driven Definition of Investment Focus“Thesis driven investing involves drawing a picture of where your particular area of focus is going”, says Fred Wilson of Union Square Ventures.As David Rosskamp puts it: “Deductive thesis investing starts with a vision of the future.

m Life Time Value (LTV). That is the market thesis on which Daily Fintech was founded, so we clearly agree.An alternative approach I have seen in other funds is what I would call “competence-based” investing.Implicitly, most investors do this: There is only a limited number of markets or business models any given VC understands based on own experience.The investor will formulate a narrative of a target industry’s development and map out the individual elements that will be needed to spur that narrative.”The process normally starts with intense learning about the sector, from own experience, industry experts, science, and potentially drawing parallels from similar fields.This method can then be applied to different “dimensions” of a thesis.Thesis-driven Definition of Investment Focus“Thesis driven investing involves drawing a picture of where your particular area of focus is going”, says Fred Wilson of Union Square Ventures.As David Rosskamp puts it: “Deductive thesis investing starts with a vision of the future.

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